Social media star gives away $50,000 in ‘You Matter’ scholarships with Scholly

EXCLUSIVE: Demetrius Harmon Expands His Brand to You Matter University with Scholarship

Five ambitious and forward-looking people can consider themselves You Matter University alumni, thanks to the founder Demetrius Harmon And his last partnership with Scholly.

The University of You Matter is the brainchild of three-year-old Harmon, who was born out of his desire for people to know that they are not alone.

“This human experience is very similar,” said Harmon, who has been vocal about his own issues with depression and self-harm. TheGrio. “With social media, everyone is very connected, but there are also interruptions where things can get lost in translation.”

He says the online community, complete with “school pride” tools, was his opportunity to create a sense of connectedness and support for a generation that socializes just as much online (if not more) as it does in person.

Harmon did not attend college. Instead, he’s taken the unconventional route and planted his social media community of over 1 million followers (on IG alone) into businesses like You Matter.

“You Matter was born out of my view of how a school was supposed to be…but that’s what I did instead. This is my school.”

When the brand began to grow, Harmon hoped to give back to the people on scholarships, but says he wasn’t sure how to properly put something like this together.

“Oh, my Shahidy, get me to Chuli,” Harmon said of his partnership with the app, which pools applicants with thousands of scholarships and takes the hassle out of searching for apps and weeding through apps.

Harmon and the Application are offering five scholarships worth $10,000 to deserving undergraduate and business students.

“I Wanted [the scholarships] Being for entrepreneurs too because… I didn’t see a place for me in college,” he said, remembering a $2,000 prize he and his business partner won as freshmen in high school who eventually launched their first clothing line.” But that doesn’t mean I don’t need to help.”

Harmon said he wanted to make the application process as accessible as possible. Undergraduates, graduate students, and people who are starting out in non-traditional entrepreneurial paths are encouraged to submit videos on Instagram and TikTok.

The scholarship winners were announced last week. The lucky recipients are Samuel Fallon, a first-year graduate student at the University of Central Florida; Ralvina Dobson, a first-year graduate of Kennesaw State University; Karina Mendoza, a freshman on the Dallas Eastfield College campus; Nefertiti Lukabuanga, a junior at Wayne State University; And Patricia Montes-LyonHe is a sophomore at the University of Nevada (New Mexico).

“I feel I will forget myself if I do not choose the people who have chosen to go down an alternative path,” he said. “I was not involved in any scholarship when I was young,” he said, explaining how disoriented he was when he felt “like a little fish in a big pond.”

Harmon says it’s hard to see a future so far away, but he sees himself expanding his You Matter brand into physical locations that offer skills training for kids.

“If you rate a fish according to how well it can fly, it will fail,” he said. “You don’t have to fit into an official chest to get a shot.”
Additional information about scholarships is available through And in case you notice inventory is low, Harmon says he plans to restock it on his popular University of You Matter product line in time for Black Friday sales.

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The social media star made $50,000 in “You Matter” grants with Scholly making her debut on TheGrio.

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